I’ve written extensively over the years about why you ought to be blogging as part of your business marketing. Yet many of you still aren’t doing it with consistency, employing what I term the “spaghetti approach” to publishing content. Let me convince you why it’s time to buckle down and blog.
2018 Blog Stats
1. Websites with a blog tend to have 434% more indexed pages.
According to TechClient.com, it’s crucial for your search engine optimization (e.g. Google juice) to have a lot of content for search engines to crawl and index. Blogging helps search engines easily recognize that your website is a resource with important information for people to consume.
2. 94% of people who share posts do so because they think it might be helpful to others.
This statistic illustrates the importance of creating blog content that is actually useful (Impactbnd.com).
3. Blogging results in 55% more website views.
More eyeballs on your website increase your opportunity to get in front of your ideal clients (Hubspot).
4. Blogs are considered the fifth most trusted resource on the internet.
Blogs are personal and therefore give your business a voice and expand your brand’s reach (Hubspot).
5. Your ideal clients tend to focus on organic reach versus paid advertising.
Paid traffic can certainly be rewarding, but the most valuable search results have to be earned through blogging and search engine optimization, not bought (Search Engine Journal).
Blog with Ease and Confidence
If you’re not feeling confident about how effectively and efficiently blog for your business, I’ve got you covered! I’m again hosting my Virtual Blog Planning Day to help you get focused and clear on how to blog, what to write, and when to publish.
Here’s what Nicole Meltzer of BalancedU had to say about her virtual blog planning day experience, “I never wanted to blog before because it felt so overwhelming. But having gone through the planning day, I feel empowered and excited to blog for my business. You made it feel so easy!”
If you’re looking to feel empowered and confident that your blog posts will attract your ideal clients, join me on December 14, 2018, for a half-day virtual planning experience.