When most of us hear the phrase "magic words," we automatically think of "please" and "thank you." While I wholly approve of these three words, they aren't the ones I'm...
3 Magic Words
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Compelling Copy
3 Steps to Client-Attracting Copy
We've all done it: gotten so excited about our new programs or offerings that when we're asked about them, we launch into listing all the fantastic features. We hint...
Please Tell Me a Story
Chip and Dan Heath's book Made to Stick talks about The Curse of Knowledge, making our writing sticky, simple, unexpected, concrete, credible, and emotions. We're to...
I Get So Emotional, Baby
Chip and Dan Heath's book Made to Stick talks about The Curse of Knowledge, making our writing sticky, simple, unexpected, concrete, and credible. Now, we're going to...
Authority or Anti-Authority: Both Make You Credible
We've been exploring together the ideas set out by Chip and Dan Heath, in their book Made to Stick about The Curse of Knowledge, making our writing...
How Being Concrete Can Make You Sticky
In the past few posts, we've explored the ideas set out by Chip and Dan Heath, in their book Made to Stick about The Curse of Knowledge, making our writing...
Are You “Rutless?”
Billy Crystal and Debra Winger starred in the 1993 film, Forget Paris, which was the mostly forgettable story of a vertically-challenged NBA referee and his wife. What...
Six Ways to Combat “The Curse of Knowledge”
Chip and Dan Heath, in their book Made to Stick, wrote about The Curse of Knowledge and how once you know something you can't unknow it. We've explored the notion of...
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Editing is one area in which many authors fail. They either edit the book themselves, get a friend to do it, or—worst of all—publish their first draft. YIKES! We don’t want that for you. This guide will help you figure out what kind of editor you need to make your work shine.