Continuing from my last post on The Curse of Knowledge, today we'll talk about the notion of making your writing 'sticky.' No, I'm not talking about saltwater taffy or...
How to make your posts “sticky”
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Compelling Copy
What’s the “Curse of Knowledge?”
If you've been following me for any length of time, you'll have heard me talk about "The Curse of Knowledge," which is, according to Dan Heath, "the more you know about...
6 writing hacks you need to know
Simplicity is the ultimate sophistication. ~ Leonardo da Vinci At Ripcord Communications, we love to simplify your life - and your writing. After all, they do go...
Strategies to Declutter your Writing – Less is More
Four Simple but Fab Steps to Streamline Your Writing We’re not always as organized as we’d like to be in our everyday life. Yeah, there’s that extra pile of laundry in...
3 Easy Steps to Connect With Your Audience
You may have already conquered the important question of who your ideal clients are and that’s great. But now you need to ask yourself, what is the best way to connect...
6 Basic Tips to Increase your SEO
In a recent post, we shared some "Cliff's Notes" on what is SEO and why it is so important. (Here's a link in case you want a quick refresher.) Let's focus now on how...
Quick Tips to Be Your Own Editor
As an entrepreneur, you don’t often have the luxury of having an editor review your writing. This could lead to costly mistakes, which hurt your image in the eyes of...
What the heck is SEO and why should you care?
SEO (Search Engine Optimization) is one of the most popular business "buzzwords" these days as we all turn to our Google search bar to get through our everyday lives....
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Editing is one area in which many authors fail. They either edit the book themselves, get a friend to do it, or—worst of all—publish their first draft. YIKES! We don’t want that for you. This guide will help you figure out what kind of editor you need to make your work shine.