Open Letter to 90-Minute Books

Dear 90-Minute Books,

Thank you. Because of your writing, editing, and publishing style, I have more clients. They come to me after their experience with you, asking me to clean up your mess. It breaks my heart to see entrepreneurs so excited to share their expertise, anxiously awaiting the publication of their first book, only to have their hopes dashed when they receive a copy of their books from you.

Let’s be clear: I’d rather not clean up your mess. I would prefer that entrepreneurs have an excellent experience and feel delighted with their end product. I want them to be proud of having published a book that will change lives.

Unfortunately, your business model doesn’t allow for entry-level excellence. And that’s not fair to budding authors. At. All.

You create broken spirits and crushed dreams. You leave others, like me, to rebuild confidence, offer hope, and provide quality. I’m up to the task, mind you, though it ought not to be a “thing.”

Please stop publishing less-than-stellar books. Please stop telling people that a book can be written in 90-minutes. Or, at least, be honest that something recorded in 90-minutes will be a shitty first draft that requires significant clean-up before publication. Then, do what’s right and demand professional editing. And proofreading.

Visionary entrepreneurs are out to change the world with their revolutionary ideas. Why wouldn’t you support them in a way that ensures quality? Why would you make their jobs more difficult?

I just don’t get it.

If you’re a visionary entrepreneur who is less than satisfied with your 90-minute book, let’s chat. If you’re contemplating writing a book, let’s chat.


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