If you have visions of wearing a Chanel suit, and having breakfast at Tiffany’s, darling, once you’re a published author, I’m gonna burst your bubble. Sure, some authors do make it big from publishing their books (e.g., Brené Brown and Elizabeth Gilbert) but they’re the exception. (And for Brené Brown, her main gigs are still as researcher and professor.)
Indirect Benefits of Writing Your Book
Most entrepreneurs who have written a lead magnet book don’t get wealthy directly from book sales. The operative word in that last sentence is “directly.” In The Business Impact of Writing a Book survey, 96% of the authors surveyed said they realized a significant positive impact on their businesses from writing a book. They went on to add that they would recommend doing so (Forbes Magazine).
For those entrepreneurs-turned-authors, they experienced the following benefits of writing their books:
- Being seen and recognized as an industry expert
- Commanding higher fees for their services
- Being invited to speaking gigs—even those that are paid
- Generating more qualified leads
- Having caché as an author, with or without the “bestselling” status
- Increased confidence in their own value proposition
To publish a well-written lead magnet book positions you and your brand positively in your marketplace—for years to come. It does so with authenticity and love, without the “yuck” associated with some versions of sales tactics.
You Can’t Fake a Good Book
Do you remember back in the 1980s when not everyone went to college? That’s when having a college degree meant something. Now, it seems that everyone is going to college and earning at least one degree. So we can’t rest on our laurels and allow our credentials to do the heavy lifting for us.
So what’s today’s version of increased credibility and authority? Being a published author—but not just of any ol’ book. It has to be a meaningful and well-written one. Think back to a time you picked up someone’s book, someone you admired and respected, only to discover that their book was full of grammatical mistakes, sentences that didn’t lead anywhere, and felt slap-dash in its execution. I’m betting that your opinion of that person may have dropped a bit as a result.
I don’t want that to happen to you. When you’ve written your book, I want you to feel proud of what you’ve accomplished, knowing that it’s the absolute best representation of you that could have hoped for. In fact, I want your book to be better than your wildest dreams.
Finding the Book in Your Business
I’m passionate about helping changemakers find the books in their businesses and write compelling works designed to serve others. If this sounds like you, I invite you to attend my free masterclass called “Finding the Book in your Business, “ being held on March 26, 2019, at 1 pm ET. You can register here. If you can’t attend live, no worries. The class will be recorded and sent to everyone who registered. Let’s make 2019 your year to become a published author!